· Devising Strategies to drive organic traffic to the company website.
· Tracking conversation rates and making improvement to the website.
· Developing and running desired ROI digital marketing campaigns across all available platforms.
· Utilizing a range of techniques including paid search, SEO, PPC, SEM, ORM & SMO.
· Planning, positioning and driving the social media content strategy for the Company.
· Managing Online brand and service campaigns to raise brand awareness.
· Improving the usability, design, content and conversion of the Company website.
· Responsibility for planning, budgetary control of all digital marketing.
· Review new technologies and keep the Company at the forefront in the digital marketing curve.
· Good knowledge of technical aspects of digital marketing
· Excellent written and verbal communication skills are essential
· Keen interest and deep knowledge about the entire space
· A people manager and a collaborator
· Good knowledge in Corel draw/photo-shop is preferred
· Networking capabilities will be an added advantage
· Strong analytical skills partnered with a creative mind