Job Description

Role: Go-to-Market (GTM) Strategy Associate

Preferred Experience – 1-3 years

Qualification – MBA in Marketing or a bachelor’s degree in business, marketing, or related field.

Role Description: As a GTM Strategy Associate, you will play a vital role in defining and executing the market entry strategies for our products. You will analyse market trends, segment the market, identify target customers, and develop positioning strategies. This role requires an understanding of both marketing and business strategy to craft plans that drive product adoption and growth.

Roles & Responsibilities:

  • Analyse market segments to identify target customers and understand their needs and preferences.
  • Collaborate with product and marketing teams to develop comprehensive GTM strategies and messaging, ensuring alignment with overall business objectives.
  • Develop and communicate clear value propositions and messaging that resonate with target customer segments.
  • Coordinate with sales and marketing teams to implement GTM plans effectively, monitoring and adapting strategies based on market feedback and performance.
  • Stay updated with market trends and competitor strategies to ensure our GTM approaches remain relevant and competitive.
  • Assist in creating market materials such as website copy, product brochures, case studies, and blog posts.
  • Develop sales enablement materials such as product demos, presentations, and one-pagers.
  • Manage and measure the effectiveness of marketing campaigns.
  • Monitor customer sentiment and feedback to identify areas for improvement and ensure customer satisfaction.
  • Communicate effectively with internal and external stakeholders, including customers and partners.
  • Stay updated with industry trends and best practices to stay informed about market dynamics

Contact Details
Website: https://covalensedigital.com/
Address: Bengaluru - 560034, Karnataka, India