About our Client

Our Client has been in business since 1986 and are a luxury Bedding & Furniture company based out of Dallas, Texas. They Manufacture in India and Wholesale/Retail in USA.



Job Description

Job Description

We are seeking a creative, data-driven, and highly organized Digital Marketing & E-Commerce Specialist to oversee and enhance our online presence across e-commerce platforms, social media channels, and other digital marketing avenues. This individual will play a crucial role in driving sales, generating leads, and building brand visibility through innovative content, promotions, and strategic collaborations.

  • Responsibilities:
    • E-Commerce Management
      • Manage and update the company’s website, including refreshing homepage visuals and banners regularly.
      • Develop and implement promotional offers and seasonal campaigns.
    • Social Media & Digital Marketing
      • Create and manage engaging content for social media platforms, including LinkedIn, Pinterest, Facebook, Instagram, Twitter, and TikTok.
      • Develop and execute effective B2C email marketing campaigns, including content creation and audience targeting.
      • Collaborate with agencies to maximize impact and manage other digital marketing initiatives.
      • Maintain and enhance company social listing pages for improved visibility and SEO.
    • Photoshoots & Content Creation
      • Assist in photoshoots, ensuring high-quality photos and videos for website and social media.
      • Curate visuals and ensure alignment with brand identity for all digital platforms.
    • Data Analytics & Competitive Analysis
      • Use tools like Zoho Analytics and Excel to analyze performance data and derive actionable insights.
      • Monitor competitors’ online activities to identify trends and opportunities.
    • Content Creation Excellence
      • Develop compelling and creative content, including text, videos, and images, tailored for various platforms.
    • Influencer Marketing & Freelance Collaboration
      • Identify, connect, and cultivate relationships with social media influencers to promote brand initiatives.
      • Source and evaluate freelance talent, ensuring quality and alignment with brand goals.
    • Lead Generation & Outreach
      • Conduct research to identify potential leads and business opportunities.
      • Develop and execute cold-calling strategies to generate and nurture leads

Skills: digital marketing,influencer marketing,email marketing,social media marketing,ecommerce management

Desired Candidate Profile

Requirements

  • Qualifications:
    • Proven experience in e-commerce management and digital marketing.
    • Strong proficiency in content creation (text, video, and images).
    • Hands-on experience with social media platforms and analytics tools.
    • Familiarity with email marketing platforms and strategies.
    • Ability to analyze data and derive actionable business insights.
    • Excellent organizational, multitasking, and communication skills.
    • Creative mindset with a keen eye for detail.
    • Experience in influencer marketing and talent evaluation is a plus.
    • Basic knowledge of photography/videography is an advantage